GROW YOUR BUSINESS
Bel Esprit selects designers for membership who demand the highest quality of their collections for their price point and express an individual style and spirit desired by Bel Esprit's target market of specialty stores and boutiques. The showrooms target independent boutiques, specialty chains and department stores carrying fashion forward, contemporary and high quality fashion for their discerning customer. The showrooms do not support mass market products or retailers. Fashion forward and lifestyle bloggers, online and print magazines as well as business journals are regularly updated about events, and participants and showroom designers have been featured in international Vogue, Marie Claire, Lucky Magazine, Daily Candy, Treehugger, The Guardian and others.
Services include:
• Designer look book, media kit and high resolution photographs available online for buyers, press and media—save printing and postage costs. An estimated 5,000 new visits per month, and an estimated 1,000 visitors per month returning, with daily visits from 20+ countries worldwide.
• Promotion of designers' news and press through social media.
• Seasonal mailings to targeted buyers - Email and mailing list of over 6000 retailers and press worldwide—continuously updated and increased.
• Targeted marketing campaigns to retailers, and pitches to press and media reaching both industry professionals and consumers
• Additional marketing and promotional opportunities for both industry and consumers through showroom partners, and event specific marketing to industry and/or consumer market coordinated with event partners for maximum exposure.
• Opportunities to participate in pop-up showrooms during market weeks, special promotion events, retail events, and industry events in partnership with showroom partners.
• Promotion of designer participation in trade shows and industry events (outside of partner events with the showrooms)
• Promotion of your collection to showrooms and agents if desired, with marketing assistance for showrooms and agents for your collection and sales representation and distribution through the showroom if requested.



